31 Days is back!

Last year, over 200 retail outlets, importers and restaurants in over 70 cities in the UK took part in promoting German Riesling to their customers for the whole of July.

Things might look a bit different this year as we adapt to the new normal, but the message that Riesling is king will never change. We are as excited as ever to talk about this wonderfully versatile grape.

Get involved

This campaign is well-known by wine lovers and enthusiasts around the country and they look forward to it each year! Last year, participants reported on average a 336% increase in sales volume of German Riesling compared to the previous month.

The Wines of Germany team will once again provide POS kits to help retailers deck out shops, and these kits will also offer items you can include in online orders. There will also be a digital pack available to download on the Wines of Germany website with artwork and imagery which you can use in newsletters or social media.

Participants need to share their activities and promotions with the Wines of Germany team in order to enter a competition to win £1,000 towards new German wine listings for the winning retailer, or £500 for the runner-up. The competition will be judged based on creativity and enthusiasm for the campaign.

Get Creative!

Entrants must carry out the promotion for at least one week during the month of July. Need some ideas? How about virtual wine tastings, social media giveaways and competitions, or dedicated German Riesling newsletters to your customers? You know your customers best, but the Wines of Germany team is here to support you if you need us!

For more information, contact germanwine@thisisphipps.com