Last year, over 100 independent wine merchants and some newly re-opened restaurants in over 60 cities and towns in the UK took part in promoting German Riesling to their customers for the whole of July.
Ingenuity was the key characteristic of last year’s campaign, with participants adapting their way of promoting German Riesling in line with what the country was experiencing in the midst of coming out of lockdown. Participants reported selling up to seven times as much German Riesling in the month of July compared to June and also added on average four new listings.
Thank you to all retailers and on-trade partners who participated this year and more to come in 2021!
31 Days of German Riesling 2020 Winners and Runners up
Brigitte Bordeaux Wines – Off-Trade
Humble Grape – On-Trade
The Wine Barn – Online Merchant
Wine Poole Ltd – Off-Trade
BOX-E – On-Trade
Jascots Wine Merchants – Online Merchant