31 Days of German Riesling


31 Days of German Riesling 2022: we’re back to celebrate Germany’s star variety!

Now in its 11th year, 31 Days of German Riesling is back and better than ever. Sign up early to receive cash support for tastings, make the most of our fantastic new POS, book a session with Tom Surgey, our German Riesling Ambassador and get ready to say, “Prost!” to 31 Days of German Riesling 2022!

All wine merchants, bars and restaurants across the UK are invited to raise a glass with us – and share the love for German Riesling with their customers!

Register now! Early sign-up support of £50 is being offered for early joiners to open sample bottles for staff training or customer sampling!

What is 31 Days of German Riesling?

A month-long promotion in July, organised by Wines of Germany, which sees restaurants, wine bars, independent merchants and UK retailers celebrating German Riesling. Last year, participants reported selling, on average, four times as much German Riesling in the month of July compared to June. Not only will you be increasing your sales and spreading the love for German Riesling far and wide, the best retailer and restaurant will each win £1,000 towards new German wine listings, and there is also a £500 prize for the runner-up in each category, and £500 for the best digital campaign.

Get involved!

Sign-ups for 2022 are open! Register by Tuesday 31st May 2022 to secure a POS pack. If have any questions please get in touch with us at germanwine@thisisphipps.com.

To get an idea of some of the fantastic things the 31 Days participants got up to last year, have a look through the pictures below!