Wines of Germany is the UK marketing arm of the Deutsches Weininstitut; creating greater awareness for German wine with the UK trade, press and consumers. Wines of Germany inspires and educates its UK audience every year through events, tastings and extensive media liaison.
Many consider German wines to be undergoing a renaissance in the UK –sales of German wine above £5 is continuing to increase. More and more consumers, particularly from younger generations, are getting behind German wine, especially since styles have evolved to suit today’s drier palates.
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