About 31 Days of German Riesling



31 Days of German Riesling is back for 2024! 

Wines of Germany is proud to bring back 31 Days of German Riesling for its 13th edition this July! Sign ups are now open, and we can’t wait to hear how you’re going to be celebrating German Riesling this year.

Sign up early to receive cash support for a launch party event (limited to the first 25 sign ups), register your interest for a Zoom masterclass, make the most of our fantastic new POS, start planning the month and charge your glasses for 31 Days of German Riesling 2024! 

All wine merchants, wine bars and restaurants across the UK are invited to join in for the chance to win £1000 towards German wine listings. 

Get involved!

To take part in 31 Days of German Riesling, you must offer German Riesling from at least 3 German producers. Two of these must be dry, and we ask that you carry out the promotion for at least one week during July.

The Wines of Germany team will provide eye-catching POS kits and digital artwork and imagery which you can use in newsletters or on social media.

Being considered for prizes is simple. Participants just need to share their activities and promotions with the Wines of Germany team and provide feedback. Judging will take into account a range of activities. This includes marketing efforts such as the use of social media/newsletters/blog posts, activities, displays, promotions. Also considered are the number of German producers used and sales uplift over July. We can’t wait to see what you do!

Need some ideas?

Last year’s 31 Days was filled to the brim with events including tastings, food and wine pairings, and specially-crafted menus. Over 125 retailers, wine bars and restaurants took part and Wines of Germany UK was blown away by all the creative ways participants spread the love for German Riesling. You know your customers best, but the Wines of Germany team is here to support you if you need us! 

Check out our participation guidelines for more details.

For more information, contact germanwine@thisisphipps.com