Established in 1949, the German Wine Institute aims to support producers and spread the word about the joys of German wine both in Germany and around the world.
Wines of Germany UK works with the German wine institute to make sure you hear all about what’s new and exciting when it comes to German wine!
Celebrating German Wines: Bringing You Quality for 75 Years
For 75 years, the German Wine Institute (DWI) has been working hard to bring you the finest wines, both here in Germany and around the world. Klaus Schneider, President of the German Winegrowers’ Association, explains that the DWI continually finds new and exciting ways to showcase the unique qualities of German wines, despite fewer resources for advertising. Their work abroad, connecting with international markets and organising events, helps ensure you can enjoy German wines wherever you are.
Supporting the Wine You Love
Peter Rotthaus, Managing Director of the German Winery Association, highlights the many ways the DWI promotes German wines. From social media campaigns and press coverage to wine fairs and expert training, their efforts keep you informed and excited about what’s in your glass. In these challenging economic times, Rotthaus encourages everyone to recognise the DWI’s important role and support its work.
According to Marian Kopp, Managing Director of Lauffener Weingärtner, the wine industry faces new challenges with changing tastes and increasing competition. That’s why the DWI’s efforts to unite winemakers and cooperatives across Germany are more crucial than ever. When you pick up a bottle of German wine, you’re choosing a product backed by a network of dedicated professionals working hard to bring you the best.
75 years of Passion for German Wines – Listen to Our Story
The DWI podcast with the former managing director of the DWI, Dr. Franz Werner Michel, and the current managing director Monika Reule, reflect on 75 years of dedication to German winemaking. Hear their stories and discover how German wine has evolved over the decades.
You can find more voices from the industry here .
