Cookies Policy


  1. Background

This cookie policy informs you about the cookies that may be applied to your computer when you visit our website, the purposes for which we use cookies and how to switch off or delete the cookies. For further information about privacy, please see our Privacy Policy.

This cookie policy applies to all cookies used by or on behalf of The Deutsches Weininstitut or Phipps Relations who manages the UK marketing campaign from Wines of Germany.

By continuing to browse our website, you consent to our use of cookies as described in this cookie policy.

  1. Changes to this cookie policy

We may change this cookie policy from time to time by posting a revised policy on our website. We therefore encourage you to check our cookie policy whenever you visit our website –

  1. What are cookies?

Cookies are small pieces of information that are sent to your computer and stored on its hard drive to allow our website to recognise you when you visit. We use cookies on our website principally to recognise you as a return user and for analytical purposes.

  1. Use and removal or blocking of cookies

Importantly, we do not use cookies to collect personally identifiable information about you.

If you so wish, you can restrict or block the cookies which are set by our website by configuring your computer not to accept cookies. The “Help” function in your browser should tell you how to do this. Alternatively, you will find the necessary steps detailed on

  1. The cookies that we use and their duration

Our website uses Google Analytics, which is a web analytics service provided by Google Inc. We do not currently use any other cookies. Google Analytics sets a cookie to evaluate your use of our website and compile reports for us on website activity. This cookie does not collect information that identifies and individual. For information on how to reject or delete these cookies, please see

 The following schedule sets out a list of the Google Analytics cookies that are used on our website together with details of the usage and expiry of each cookie:

 Limiting  Purpose  Expiry  Source
_gid Distinguishes users. 2 months
_gat_gtag Throttles the request rate –  limiting the collection of data on high traffic sites. 1 month
_ga Distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. 2 years


  1. Contact us

If you have any questions about this cookie policy, you can contact us by emailing, by calling +44 (0) 20 7759 7405 or by writing to us at Wines of Germany, Phipps Relations, 17 Exeter Street, London, WC2E 7DU.