31 Days of German Riesling winners announced!
Over 250 restaurants, bars, and importers united for a summer devoted to German Riesling
The 31 Days of German Riesling swept across over 250 establishments in July 2017, with the support of 47 Oddbins and 50 Waitrose stores nationwide.
Participants around the country from Inverness to Edinburgh, London, Cardiff and Swansea and more, all competed to win the coveted 31 Days of German Riesling titles of Retailer and Restaurant of the Year, as well as funds towards new German wine listings. Original ideas, diverse wine lists and social media reach were all taken into account in the difficult decision-making process.
Wines of Germany is pleased to announce the following winners:
31 Days of German Riesling Retailer of the Year 2017
Ake and Humphris for using an enormous amount of different wines and reaching out to consumers though various events
Le Vignoble for an impressive amount of tastings and efforts towards customer education
Best Digital Campaign
Drinkmonger for far reaching and creative social social media activity, posting a photo of a bottle of German Riesling against a backdrop of Scottish landmarks every day of July
Thirsty for a fun anc creative approach in selling kegged Riesling at its summer Biergarten
31 Days of German Riesling Restaurant of the Year 2016
EatDrinkSleep, for beautifully curated set menus, strong sales results, and tutored tasting sessions
Bedales for a relentless social media campaign and a Riesling and cheese tasting by an in house expert
Wines of Germany director in the UK, Nicky Forrest said, “What was brilliant about this year year, was the massive increase in digital and media activity from previous years. The hashtag #31daysofgermanriesling reached over two and a half million consumers alone and of course we saw the usual flurry of podcasts and press coverage including a mention on Saturday Kitchen! We are always looking to increase sales and were thrilled that the majority of participants saw sales at least double during the promotion. We were very happy with the results this year and the way that 31 Days of German Riesling has grown consistently swept along by the enthusiasm of the trade and consumers alike.’