We are happy to announce that the 31 Days of German Riesling will be back between 1st and 31st July, and we don’t want you to miss out on the fun.
The 31 Days of German Riesling is a nationwide campaign for all independent merchants, restaurants and wine bars, to celebrate Germany’s king of grapes and share your enthusiasm with customers.
We’re kicking 2018 up a notch with a brand new look as well. That means a colourful new logo, new POS, and new opportunities for the trade to get excited about the campaign.
To take part in 31 Days of German Riesling, we just ask that you carry out the promotion for at least one week in July, and that you use at least two German Riesling producers. Visit our registration page to enter.
The best retailer and restaurant will each win £1,000 towards new German wine listings, and there is also a £500 prize for the runner-up.
And if you’re wondering what all the fuss is about, check out some results from our 2017 campaign…
31 Days of German Riesling 2017 winners…
Retailer of the Year
Winner – Ake and Humphris
Runner up – Le Vignoble
Restaurant of the Year
Winner – Eatdrinksleep
Runner up – Bedales
Best Digital Campaign