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31 Days of German Riesling is over for 2021!

A huge thank you to all the retailers and on-trade partners who participated in the campaign this year – it has been a fantastic month celebrating Riesling! This year, 168 businesses in over 60 cities and towns across the UK took part in promoting German Riesling to their customers for the whole of July.  This year’s winners and runners up will be announced later this month.

What is 31 Days of German Riesling?

A month-long promotion in July, organised by Wines of Germany, which sees restaurants, wine bars, independent merchants and UK retailers celebrating German Riesling. Last year, participants reported selling up to seven times as much German Riesling in the month of July compared to June. Not only will you be increasing your sales and spreading the love for German Riesling far and wide, the best retailer and restaurant will each win £1,000 towards new German wine listings, and there is also a £500 prize for the runner-up.

Get involved!

Our 2021 campaign has now come to an end so we are no longer accepting registrations. If you’d like to stay updated on next year’s campaign or have any questions please get in touch with us at germanwine@thisisphipps.com.